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The lobby of Seminole Hard Rock Hotel looking up at Decoustics Claro 3D ceiling.

Seminole Hard Rock Hotel and Casino

To bring back the once-faded “Vegas” flare for one of its key properties in Hollywood, FL, Seminole Hard Rock Hotel & Casino decided to go big, really big. After 12 years of work and $1.5 billion invested, the newly opened 450-foot hotel tower in the shape of a guitar has become a prominent landmark and attraction.

Featured inside the main lobby and hallway area is a surreal 3-Dimensional geometrical ceiling constructed from voluminous square and rectangular shapes that are seemingly floating in the air. Pushing the boundaries of engineering and raw material to realize this complex design intent, Decoustics handcrafted 448 oversized 3D shapes from tapered Claro® acoustical panels of different thicknesses and using special hollow core construction. Concealed custom steel frame was used to suspend all Claro® panels and hold the geometry of the curved ceiling shape while delivering the desired floating effect.

Architects: Rockwell Group, HDA Hernandez Design Associates, Klai Juba Wald Architecture + Interiors
Location: Hollywood, FL, UK
Products: Decoustics Claro®, Decoustics Architectural Forms
Attributes: 3D, Hollow Core, Geometrical
Photography: Courtesy of Barry Grossman Photography and Donovan+Associates

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